What to prepare before building a business website

A practical brief helps your website project start with clear goals, useful content and fewer gaps.

Define the primary action

Choose what a useful visit should lead to: an enquiry, a product discussion or a demo request. Give that action a clear place on the key pages.

List the pages your customers need

Start with your services, who they are for, the questions buyers ask and how to contact you. A concise page structure is easier to maintain.

Gather content and photographs

Prepare approved business details, service descriptions, logos and images you have permission to use. Decide who will review the final content.

Plan the handover

Identify the people who will edit content, receive enquiries and manage hosting. Include these needs in the project brief rather than leaving them until launch.